London Business Blog: McDonald's Shares Warning: Vegan Diet Doubled in UK Israel Romania & Germany
It's now an International trend. People searching for 'vegan diets' and 'vegan recipes' as veganism seems to have hit critical mass in mid 2011 and carried on rock and rolling ever since. In the UK , Israel, Germany and Romania there seems to have been a particular increase in interest in vegan diets as interest rates have doubled according to Google Trends.
Stig Harder from Fashion.net points to Everett Rogers, a professor of rural sociology for an explanation. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.